The company's representative initiated contact with me for a packaging and logo redesign for a THC gummy.
I started by looking at the bottle example they have sent me. This gave me an idea of the guidelines and parameters to design within. Making sure to keep in mind my concept couldn't be too extravagant. Next, I took inspiration from the city itself. The company wanted a nod to Salt Lake City and Utah.
After I looked at colors, this flavor was blue raspberry. I wanted the colors for the packaging to reflect that. After I was satisfied with the color story, I broke the image down to basic lines and recolored based on a "trippy like" feeling I wanted to invoke with the audience. The results were the beautiful image below.
