KIA is one of the oldest vehicle manufacture companys' that garners millions a year.
In this case study I will be exploring fresh ideas for their summer launch 2022 KIA Sorento. Redesigning their B2B and Display marketing ads.
I was the lead graphic designer, and ideated all ideas. I had 72 hrs to create.
I started by researching KIA as a company. I wanted to learn their brand and voice. I quickly learned that their brand is very straight forward.
Wanting to add some excitement, and and movement I changed the background from their standard still image outside the wilderness, to inside in front of a diving road. This gave the impression that this car was in the middle of an adventure; in the middle of the "action". Below I added wave graphics. I wanted to create flow and the illusion of movement.
