Market Cares is alert system app that allows the user to receive quick and reliable notifications based on the grocery items they have selected; that is available in store in the users area. My role was UX, Visual/UI designer, and ideation.
In my research I have found that since the Pandemic Oakland, California has had many food shortages. A lot of food unavailability comes from a few factors which are:
Record high food prices, 35% of consumers are influenced by these prices not to purchase. Millennials and Gen Z specifically are shifting their grocery spending habits. Which have decreased by 9% and 12%. Because the events of the Pandemic happened shortages of food and consumer goods have become a mainstay.
The events of COVID-19 has led consumers to have an increase in food insecurity. In the US specifically it has increased by 11% and 15%.
The events of COVID-19 has led consumers to have an increase in food insecurity. In the US specifically it has increased by 11% and 15%.
This information is what led me to think of creating the app Market Cares.
Once the user has opened the app, they can choose from the essential items visualized on the right. I stuck with the list provided with in the exercise prompt. The idea is to have an expanded list available in a few updates.
After onboarding the user is introduced to their dashboard where not only can they customize their alert items list up top, but can see stores nearby in their area that have those items available or not. They can then scroll underneath the visual map and choose which grocery store they’d like to get their alert items from.
This page shows what the user sees once they click “see more” This user chose Pidemont Grocery Co. which for them is less than 5 miles away and has all their items that they have alerts on. As seen in the high fidelity prototype on the right the live alerts on stock show that the items have gone down, though still in stock this user must hurry to receive their items. As well as related household items at Pidemont that are in stock and available.
